Leading European carpet manufacturer Desso welcomed a
group of top architects from Mexico to a session of the Circles of
Architects®. It was the first time architects from Latin America
participated in this co-creation initiative. They studied and
discussed trends and new Desso innovations and prototypes that are
at an early stage of the design process.
Since 2008 Desso has intensified its' programs in which architects and designers from all over the world are invited to get to know the brand, Desso's carpet solutions and to get an impression of the Desso design and production process. The most recent program was a four-day visit of Mexico's top architects to the company's headquarters in The Netherlands. The group was given a tour of Desso's factories and showrooms in Dendermonde and Waalwijk, a demonstration of its creation process and of the innovative DESSO Refinity® process, in which used carpet tiles are disassembled for re-use. Highlight of the program was a session of the Circles of Architects® Desso's co-creation initiative.
Am inspiring place to understand new ideas
It is the first time architects from Latin America participated in the Circles of Architects®. Alexander Collot d'Escury, Desso's Chief Commercial Officer: "The Circles of Architects® is an interactive platform and is initiated to share the creative background of new Desso collections and to discuss innovations and prototypes with selected groups of architects and designers. The sessions are an inspiration for all participants. For architects and designers in particular it is an opportunity to get inspired and interact with other professionals in their field of expertise from all over the world." One of the interior architects present was Jose Lew, project leader at the architecture firm ARCO Arquitectura Contemporanea: "The Desso Design Department is an inspiring place to understand new ideas".
Dialogue with target group
Desso is committed to delivering superior products and developing pioneering solutions through continuous innovation. The innovation strategy is concentrated in three key areas: Creativity, Functionality and Cradle to Cradle®. Paul van Straten, Marketing Manager for Latin America: "Circles of Architects® is a springboard for dialogue with our core target group, fuelled by creativity. Working closely with design professionals helps us to stay innovative, ahead of the game and leading in our business." Gabriel Salazar, partner at USO Arquitectura: "This tour has enabled me to understand the company and what Desso design is really about".